Tips and Techniques For Killer Product Videography

In today’s bustling digital world, the power of visuals reigns supreme. When it comes to showcasing your products, nothing beats the effectiveness of product videography. Whether you’re a small business or a large corporation, mastering the art of product videography can significantly impact your success.

Let’s delve into some of the key tips and techniques we find useful when creating compelling product videos.

How to Do Product Videography

  1. Determine Your Video’s Purpose

Before diving into the world of product videography, it’s crucial to define the purpose of your video. Are you aiming to showcase specific features, demonstrate product usage, or build brand awareness? By identifying your objectives upfront, you can:

  • tailor your video content
  • apply a consistent style
  • make sure it resonates with your target audience
  • achieve your desired outcomes
  1. Plan Your Video Shoot

A successful product video begins with careful planning. (What chefs call mise-en-place)

  • Gather all the necessary equipment, including your camera, lighting, tripod, and any props or accessories
  • Choose a suitable shooting location and set up the scene to create an inviting backdrop for your product
  • Consider creating a storyboard or shot list to ensure a smooth and efficient filming process.
  1. Capture High-Quality Footage

The key to captivating product videography lies in capturing high-quality footage. Utilise proper lighting techniques to accentuate your product’s features and create appealing shots. Experiment with different camera angles and perspectives. Showcase your product from various viewpoints, allowing viewers to appreciate its full potential. Pay attention to the small details such as:

  • product positioning
  • background
  • overall composition of the shot.
  1. Edit and Refine Your Video

Once you’ve captured your footage, it’s time to bring it to life through editing. Import your clips into a video editing software and trim and sequence them to craft a cohesive narrative. Enhance the viewing experience by adding visual elements such as text, graphics, and transitions. Make sure these add something to the video and don’t distract from the story you are telling.

Aim to create a polished final product with a clear message that resonates with your audience.

  1. Optimise for Social Media

In today’s social media-driven world, it’s essential your product videos suit each platform. Adapt your content and format to align with platform-specific best practices and user preferences. Incorporate captions, subtitles, and other accessibility features to make your video inclusive for all viewers. Additionally, optimise your video for mobile viewing to cater to users browsing on smaller screens.

How Long Should a Product Video Be?

The ideal length of a product video depends on various factors, including the platform you’re using and the preferences of your target audience.

As a general guide:

Social media & YouTube Shorts:

  • Aim for videos between 30-60 seconds to capture viewers’ attention

YouTube and website:

  • Opt for slightly longer videos, ranging from 1-2 minutes
  • Provide more detailed information about your product.

Longer-form content:

  • For product demos or tutorials, consider creating videos lasting 3-5 minutes
  • Thoroughly showcase your product’s features and functionalities.

When determining the length of your product video, consider factors such as your audience’s attention span, the complexity of your product.

To keep your videos concise and engaging:

  • Focus on highlighting the most essential features and benefits of your product.
  • Use a clear, structured narrative to guide viewers through the video.
  • Incorporate visuals and animations to convey information efficiently and effectively.
  • Encourage viewers to take action, such as visiting your website or making a purchase, at the end of the video.


Product videography is a powerful tool for businesses looking to showcase their products and drive growth. By following these tips and techniques, you can create compelling product videos that resonate with your audience and elevate your brand’s online presence.

Explore how Lester Film Co. can assist you with your product videography needs, and embark on your journey to mastering the art of visual storytelling.

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